Skip to content
Case

Intimate foodie event to increase awareness about Irish high-quality beef

Intimate foodie event to increase awareness about Irish high-quality beef
Lifestyle

On behalf of our client Bord Bia, we arranged an intimate bbq event to let a group of Swedish influencers experience the exquisite taste and quality of Irish beef.

 

Irish beef has an exquisite taste and quality, and although this is a very clear message to convey, nothing beats letting people taste the grass fed properties for themselves. Therefore, on behalf of our client Bord Bia, we arranged an intimate BBQ event for a small select group of Swedish food influencers to give them this experience first-hand.

 

The event was hosted by Bord Bia and professional chef and meat-lover Johan Jureskog, who is also a well-known and respected restaurant owner in Sweden.

 

To give the guests an impressive live sensory experience, Johan Jureskog served a lovely well-prepared dinner with multiple Irish elements, the hero being matured grass fed beef. Being a true meat connoisseur, Johan Jureskog also guided the guests through a comparison taste test between high-quality matured Irish, American and Swedish steaks. As an inspirational and educational aspect, he shared his best grill tips – the key tip being that the meat must be high quality if you want to succeed with your BBQ dinner.

 

Combined, the guests’ organic SoMe posts, stories and TikToks from the event generated 1,129,047 impressions, while Johan Jureskog’s own paid posts had over 80,000 views.

Moreover, the event was a great opportunity to strengthen the relationship with key food profiles and convincingly showcase the true difference in taste it makes when the ingredients are of premium quality.

 

Pictures © Joel Wåreus

Other cases

Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker
Lifestyle

Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker

In late 2022 our client Mutti launched a new sustainable certification, Zero Residue of Pesticides (ZRP), for their popular Passata tomato product in Sweden. An integral part of Mutti’s brand vision is to constantly grow and improve, and the ZRP marking is a direct result of this. But Mutti wanted to extend the theme and …
See case
Unique artwork and creative content production for Logitech for Creators
Lifestyle

Unique artwork and creative content production for Logitech for Creators

Logitech’s sub-brand Logitech for Creators (LFC) is all about creativity and helping creators share their passion. We initiated a collaboration with two Nordic artists to showcase how LFC’s products can help creative content creators showcase their talent to their audiences. The collaborations included both content for the creators’ own platforms, content for LFC’s global Instagram …
See case
Mutti: Outdoor Cooking Campaign and Event
Lifestyle

Mutti: Outdoor Cooking Campaign and Event

Norwegian outdoor cooking campaign: Influencer hiking event & recipe collab   Italian tomato producer Mutti Pomodoro has a strong love for nature and the environment where their tomatoes are grown – a love they share with many Norwegians.   By connecting Mutti to topics that are relevant and dear to Norwegian hearts and minds – …
See case
Logitech: Hybrid Meeting Etiquette Guide x Rhetorics expert
Lifestyle

Logitech: Hybrid Meeting Etiquette Guide x Rhetorics expert

Logitech teamed up with Swedish rhetorics expert and public speaker Elaine Eksvärd in order to help companies facilitate more successful hybrid meeting experiences.   Logitech’s B2B area – Video Collaboration – is aiming for a thought leadership approach, which positions the brand as a go-to partner for companies who want better equipment to secure successful collaboration …
See case