On behalf of our client Tourism Ireland, Related recently initiated an influencer and brand partnership involving the well-known Danish influencer Emily Salomon who lives in Copenhagen but also loves outdoor and nature experiences. Further, the campaign involved the iconic outdoor brand Fjällräven and the recognized outdoor store chain Friluftsland.
The campaign was kickstarted with a hiking trip to Ireland for Emily and her companion, with an itinerary focusing on small, sustainable accommodations and outdoor experiences such including different hikes. During the stay, Emily posted photos on her profile wearing Fjällräven clothes in the beautiful Irish nature.
Subsequently, Emily published a complete travel guide on her blog, where she also offered a trip to Ireland as well as a gift card to the store chain Friluftsland, where you can buy Fjällräven clothes. The blogpost also included a discount code which gave Emily’s followers the opportunity to buy outdoor equipment at a discount, which generated revenue for Friluftsland.
Emily also provided text and images to be used on the website and social media channels of Tourism Ireland.