Skip to content
Case

Fam trip with AF/KLM/Delta to Las Vegas

Fam trip with AF/KLM/Delta to Las Vegas
Travel

On behalf of Las Vegas Convention and Visitors Authority (LVCVA), Related partnered with AF/KLM/Delta and invited multiple agents from the Scandinavian countries on fam trips to Las Vegas.

 

20 agents from different travel agencies and tour operators across Scandinavia where invited to learn more about Las Vegas firsthand. The trip was hosted by Related’s trade executive for LVCVA and two AF/KLM/Delta sales managers for the respective markets Norway and Denmark. The airline covered the flight tickets, while LVCVA covered everything at the destination. The invitation process was handled in cooperation with the airline, and both partners agreed on beforehand whom to invite. The result was above expectations and only agents from tier 1 tour operators joined the trip.

 

The year after, Related again partnered with AF/KLM/Delta and invited Scandinavian agents to take part in the annual marathon that takes place in Las Vegas in November. Again, the airline covered the flights and LVCVA covered the program at destination including the participation in the marathon run for the attendees. Related was in charge of identifying and selecting relevant agents to join the trip and covered the whole invitation process. Further, Related’s senior trade executive hosted the trip and was the main contact person for the group whilst on tour.

 

At least one tour operator is now offering group tours to the Las Vegas marathon in two countries, whilst others promote the marathon as one of the many reasons to visit Las Vegas for individual travelers.

Other cases

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai
Travel

Culinary Campaign: Four Nordic foodies create cookbook inspired by the food scene in Dubai

To put focus on the culinary side of Dubai, we created and executed a major campaign with Dubai Department of Economy and Tourism. The campaign focused on a cookbook inspired by Dubai’s diverse food scene created specific for the campaign by a series of food influencers.   The campaign was two folded: first, we invited …
See case
Workshop for Indian region Kerala in Stockholm
Travel

Workshop for Indian region Kerala in Stockholm

About the case With the aim to create a platform where suppliers from the Indian region of Kerala could meet and engage with the Swedish travel trade, Related was tasked with the organization of a workshop.    After having been briefed on the needs and wishes of the client, our dedicated trade team presented an …
See case
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
Lifestyle

Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients

At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients.   Headphones are a must on long, boring plane rides – either …
See case
Michelin chef book launch to celebrate Irish food culture
Lifestyle

Michelin chef book launch to celebrate Irish food culture

In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine.  Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case