Razer is one of the biggest players within gaming peripherals, recognized and respected amongst gamers globally. From 2013 to 2016 – before Razer decided to handle Nordic PR internally – Related handled all press activities in the Nordic market, including PR launch campaigns, press office, event coordination etc.
The goal was to further strengthen Razer’s position in a very competitive gaming market by ensuring valuable exposure in tier 1 Nordic tech and gaming media and with tier 1 influencers.
Strong community relationships are crucial if you want to make it to the top in the gaming industry. As such, placing Razer’s gaming peripherals with both top and upcoming influencers (YouTubers, Twitch streamers etc.) was an important part of the work Related conducted for Razer.
Related’s PR efforts for Razer often resulted in close to 100 monthly clippings with media and influencers in the Nordics.