Skip to content
Case

Exclusive cooking event: A taste of Ireland

Exclusive cooking event: A taste of Ireland
Travel

 

We assisted Tourism Ireland with arrangements for an exclusive media cooking event in Copenhagen aiming to give a taste of Ireland.

On the last day of September, our client Tourism Ireland together with Board Bia, the Irish Food Board, hosted a small, exclusive media event in Copenhagen – focusing on Irish food culture and local produce.

The cooking event was inspired by Ireland’s culture and tradition of sustainably produced food and beverages and aimed at giving the attendees a taste of Ireland’s cuisine including original recipes and ingredients. At the event, the well-known Danish TV chef and cookbook author Claus Holm was invited to give a live cookery demonstration and create a taste of Ireland for the attendees to experience.

Related assisted Tourism Ireland with the invitation process for the event, including selection of target invitees, invitation distribution and necessary follow-up. A total of 15 selected journalists and editors attended the cooking event – and left filled with new inspiration and ideas for future Ireland stories and press visits. Some of the journalists even took the opportunity to interview Claus Holm about his favorite places in Ireland.

The event of course followed all necessary restrictions.

Other cases

Swedish TikTok creator experienced advent in Croatia
Travel

Swedish TikTok creator experienced advent in Croatia

On behalf of Croatia National Tourism Board (CNTB), we assisted in scouting, negotiating content, briefing, coordinating flights, and reporting for an Advent themed influencer group trip to Zagreb.    We invited Nikola Zivkovic (@foodandcoffeegbg), a Swedish TikToker based in Gothenburg. Nikola is a foodie and his content focuses on gastronomy, visiting restaurants and making reviews …
See case
Influencer Campaign Promoting City Break Trips to the Island of Ireland
Travel

Influencer Campaign Promoting City Break Trips to the Island of Ireland

To promote the island of Ireland’s two capital Belfast and Dublin to Nordic travelers, we coordinated an influencer campaign on behalf of our client Tourism Ireland. The campaign showcased the two cities as obvious destinations for a city break getaway with a lot to offer in terms of culture, gastronomy, museums, pub culture. The campaign …
See case
Broadcast campaign with The Northman for Tourism Ireland
Travel

Broadcast campaign with The Northman for Tourism Ireland

Together with leading cinemas in Sweden, Norway and Denmark, we did a campaign around the premiere of The Northman, a Viking movie filmed in Ireland – with impressive results. In April 2022, the epic viking drama The Northman had its world premiere. A great part of the movie has been shot in Ireland and Northern …
See case
PR launch of the new Celebrity Beyond
Travel

PR launch of the new Celebrity Beyond

We assisted Celebrity Cruises with PR around the launch of their new state of the art cruise ship, Celebrity Beyond, including media and influencer visits ahead of the official maiden voyage. The media and influencers got the chance to experience the ship first-hand, on a unique sailing along the English coast. Celebrity Beyond is the Third …
See case