Related has been creating content for OptikTeam’s bi-annual members magazine UPDATE since 2019
Since 2019, Related has created content for the bi-annual members magazine UPDATE on behalf of our client OptikTeam – a chain of about 170 Danish opticians.
The purpose of the magazine is to educate, inspire and share knowledge among the members to help them grow and strengthen their individual optician brands.
Related contributes with editorial counselling, we conduct all interviews and research and write all articles for the magazine, which is distributed to the target group on a trade fair for suppliers and members twice a year.
The articles range from themes on marketing, branding inspiration and tips about media trends to themes with professional relevance like dry eye conditions, transition glass or members cases.
Find an example of the magazine right here
Related also helps OptikTeam with copywriting in relation to press activities, advertorials and social media plans.