As a means of showing our appreciation and strengthen the relationship between Blue Microphones and the Blue Crew members, we created a special Christmas greeting for them in December 2020.
The greeting included a luxury chocolate calendar – with blue packaging of course – and as a more fun and playful feature, we personalized a LEGO figure for each influencer; customized to their individual features and interests. The 12 greetings were wrapped as presents with blue ribbons and a handwritten personal greeting from Blue and sent to the influencers during December.
The Christmas greetings were received with lots of appreciation, and particularly the LEGO figures were a success. “This is the coolest gift I’ve ever received”, was one of the reactions, another said “I never thought I’d see myself as a LEGO figure”!
10 out of the 12 recipients posted the greeting on their social media channels, either as an unboxing or with lots of great images featured across channels like Youtube, Instagram, Twitter and Twitch.
In total, the activity resulted in 14 cuttings and a total reach of 767,276 across the Nordics. The influencers were not paid for their posts, the only costs were for the chocolate, LEGO figurines, wrapping and postage. 723 people were reached per euro spent, and the main aim of strengthening the bond to the Blue Crew members was successfully achieved.