Lifestyle
Case
10 press meetings in 3 days

Other cases

Lifestyle
Creative Travel Kit: Creating Synergy Effects Between Travel and Lifestyle Clients
At Related, we continuously work to make use of the synergy effects that present themselves between our lifestyle and travel clients. One example is when we connect influencers, who travel on behalf of our destination clients, with travel-related products from our tech clients. Headphones are a must on long, boring plane rides – either …
See case

Lifestyle
Influencer Campaign: Teaching Norwegians the Concept Cucina Povera
With the current increasing cost of living, and especially food prices, our client Mutti wanted to inspire consumers to become more creative with their leftovers and create budget friendly – yet still tasty – dishes. We created an influencer campaign in Norway, inspired by the Italian concept Cucina Povera – which translates to ‘poor …
See case

Lifestyle
Michelin chef book launch to celebrate Irish food culture
In the week of St. Patrick’s Day, two of our clients – one food client and one travel client – joined forces across Related’s lifestyle and travel categories to celebrate the rich and versatile Irish cuisine. Tourism Ireland (the official Irish tourism board) and Bord Bia (Irish Food Board) did so with an event hosted …
See case

Lifestyle
Mutti Bullet Journal: Branding Campaign Using Creative Habit Tracker
In late 2022 our client Mutti launched a new sustainable certification, Zero Residue of Pesticides (ZRP), for their popular Passata tomato product in Sweden. An integral part of Mutti’s brand vision is to constantly grow and improve, and the ZRP marking is a direct result of this. But Mutti wanted to extend the theme and …
See case