What makes someone go from being curious about something new… to actually stepping in and trying it? That was the starting point for Muay Thai Experience 2026. Together with Thai Trade Center Copenhagen, we set out to introduce Muay Thai to a Nordic audience – not just as a sport, but as a cultural experience rooted in tradition, discipline and community.

Instead of explaining what Muay Thai is, people were invited to try it firsthand.

Building something people could step into
From the very beginning, our role was to turn that idea into something real. We developed the concept and brought it to life as a three-day event series across Copenhagen – each day designed to meet people at different levels of familiarity with the sport.

A large public event in the city centre.
A training day with local clubs.
And a corporate activation at a private workplace.

To make it authentic, we invited world champion Superlek from Thailand to lead the sessions. Around that, we built the full experience – from training and cultural elements to food, atmosphere and everything in between.

Behind the scenes, we handled everything from planning and venues to RSVP systems, logistics, technical setup and on-site execution.

The events succeeded in giving an authentic and positive Muay Thai experience to over 240 participants and spread awareness about the sport via paid social, PR and influencer marketing. Read the entire case here