For more than 22 years, we at Related have helped brands and destinations grow across the Nordics through insight-driven storytelling, creative campaigns, and strategic partnerships. The communications landscape is changing fast, shaped by new technology, shifting media habits, and new expectations.

So, we’re setting a new direction to keep ahead and not just follow the changes from the sideline. We’ve developed a new strategy – Vision 2030 – which is basically a shift in how we work and think.

From Leading to Shaping
Vision 2030 is driven by one clear ambition: We don’t just want to be the leading agency in our category. We want to be the most influential.

Not the biggest. But the most focused, relevant and the most trusted.

We aim to redefine how value is created, measured and delivered in tourism and lifestyle communication. And we’ll do it through the lens of our core strengths: Insight. Innovation. Impact.

What we’re building
So how do we plan to do this? As part of Vision 2030, we are developing three completely new initiatives that will support stronger communication and better customer experiences in the Nordic region in the years ahead:

• An AI-powered “Creative Director” built on 20+ years of our hard-earned experience and proprietary data. A tool designed to support ideation, copywriting, and campaign strategy for our team.
• A completely new way of segmenting and enriching the travel trade network through a next-gen CRM system tailored for tourism.
• And finally, our upcoming Impact reporting format that makes results easier to understand and act on, turning insights into real strategic value.

In our view, these initiatives are more than new tools. They reflect our belief in smarter ways of working where technology supports human creativity instead of replacing it.

What’s next?
We will share more in the months ahead and look forward to inviting more people into the process. Until then, we stay focused on what drives us:
Dreams. Experiences. Memories.
Fueled by Insight. Innovation. Impact.

We don’t plan to follow the market. We plan to help shape it. Stay tuned!