To create awareness about the Travel South USA states, Related sourced four tier 1 journalists from the Nordics for the tourism board’s yearly conference as well as for pre-conference press trips, to generate coverage inspiring readers to experience the charm of the Southern hospitality and all the experiences, these states has to offer.

On behalf of Travel South USA, Related sourced four tier 1 journalists from the Nordics for the tourism board’s yearly conference Global Media Marketplace, this year in Louisville, Kentucky. Before the Global Media Marketplace, each journalist joined a pre-conference press trip, spreading the Nordic coverage nicely across the Southern states.

Thus, the journalists started off with exploring everything that makes the South special: From Southern hospitality and soul food to the rich heritage of Kentucky Bourbon and local culture.

At the Global Media Marketplace, the journalists got the chance to meet with representatives from all the different states, sharing news and inspirational story ideas.

Repeat attendee Jens Henrik Nybo even won an award as Travel Writer of the Year for his exceptional work in generating extensive coverage from the South from previous trips. The award is a testament to how the concept with pre-conference press trips and the Global Media Marketplace works really well to inspire journalists to keep pitching stories to editors and that the appetite for reading about these fantastic states is very much present.

We look forward to seeing the extensive coverage generated from the trip.