To inspire travel to Türkiye and position Cappadocia as a true bucket-list destination for Nordic travellers, we organised a influencer trip in collaboration with the Türkiye Tourism Promotion and Development Authority. 

We carefully selected influencers with a strong focus on travel, creators known for exploring unique destinations and producing high-quality visual content. The goal: to capture and share Cappadocia’s stunning natural beauty in the most impactful way possible. 

We recruited three travel and lifestyle influencers – @eliasandkajsa (Norway), @kiafinska (Finland) and @miaemiliepersson (Denmark) – who together experienced Cappadocia’s dreamlike scenery first-hand. From iconic sunrise hot air balloon rides to ancient rock formations and golden hour views, the region’s magic came to life through their lenses. 

With a combined audience of over 828,000 followers, the creators shared a steady stream of inspiring stories, reels, and posts.  

The campaign resulted in a total reach of nearly 2.2 million, and content that sparked genuine wanderlust—firmly positioning Cappadocia as a dream destination for  travellers across the Nordics. 

Photo credit: @eliasandkajsa, @kiafinska