On behalf of our client Mutti, we developed a sustainability-driven initiative in Denmark in partnership with Too Good To Go – rooted in the Italian cucina povera philosophy, which champions zero-waste cooking.
The collaboration launched with a limited-edition Mutti Parcel in the Too Good To Go app, featuring premium Mutti tomato products nearing their best-before date. We also organised two cucina povera-inspired events with chef and Mutti ambassador Casper Sobczyk – one for press and influencers, and one for consumers who either purchased the parcel or won tickets via Mutti’s social channels.
Alongside this, Mutti released new survey data on Danish food waste habits, while Too Good To Go highlighted the environmental cost of waste. Together, the initiative aimed to inspire small, meaningful changes in everyday cooking.
Results:
• Mutti Parcel sold out in two days
• 53 media hits with a reach of 1.18 million people
• 1.7 million extra reach via Too Good To Go’s own channels
• 15,674 engagements
A creative and heartfelt way to bring Mutti’s values to life – and a case we had a lot of fun creating!
Read the full case here
