Muay Thai – also known as Thai boxing – is deeply rooted in Thai culture and history. On behalf of our client, the Tourism Authority of Thailand, we collaborated with Norwegian influencer Katarina Sollid to focus on authentic cultural storytelling.

Katarina travelled to Krabi, Bangkok, and Ayutthaya, where she took part in intense Muay Thai training, attended a professional match, and participated in the traditional Wai Kru ritual. Along the way, she also explored Thailand’s stunning beaches and vibrant food scene – creating a balance between action, culture, and relaxation.

By sharing her journey in real time, Katarina brought her followers closer to Thailand’s traditions. The collaboration generated over 516,000 impressions, with strong engagement throughout.

Want to see how it all unfolded? Read the full case here.

Photo credit: Katarina Sollid (@katarinasollid)