To raise awareness of the nature emirate Ras Al Khaimah among Nordic travelers, we launched a targeted influencer campaign highlighting the destination’s gastronomy, nature, and cultural heritage. By partnering with four prominent influencers from Sweden and Finland, the campaign generated over 200 pieces of engaging content, inspiring audiences to discover the unique experiences RAK has to offer.

To strengthen awareness of Ras Al Khaimah (RAK) as a travel destination in the Nordic market, we collaborated with three Tier 1 foodie influencers from Sweden; Zofia Selimi, Alma Hassan and Sofia Henriksson, as well as travel and lifestyle influencer from Finland; Veera Bianca, reaching an impressive audience of 726,000 followers combined. The campaign focused on showcasing RAK’s unique gastronomy, stunning natural landscapes, and rich cultural heritage, aligned with the interests of Nordic travelers. By collaborating with niche influencers who align with the target audience’s interests, the campaign successfully created awareness for Ras Al Khaimah as a must-visit destination for travelers looking for authentic food and nature experiences. Read more about the campaign here.