Ashkin joins us with broad experience in PR – particularly in the lifestyle, fashion, and beauty sectors. Most recently, she worked at Presskontakterna as a PR Consultant and Head of Beauty. This has given her a deep understanding of the media landscape, influencer marketing, and strategic communication. She also has a background in the aviation industry, adding depth to her expertise.

Here at Related, Ashkin will primarily focus on the tourism sector while also supporting our lifestyle segment.

“I’m thrilled to join Related and to work with such a talented team in a field I’m truly passionate about: exploring new destinations, adventures and cultures. Having spent years in the lifestyle sector working with various brands, I’m excited to make use of this experience towards Related’s lifestyle brands – and hopefully bring some new perspectives into the world of travel and tourism. Both this role and Related as an employer feels like the perfect fit for me!”

Ashkin has studied marketing at Stockholm University and Public Relations at Berghs School of Communication.

We’re looking forward to the fresh perspectives and valuable insights she’ll bring to our team. Welcome, Ashkin!