Recently, we organized a webinar with Ras Al Khaimah, where a diverse group of 30 participants – including hotels DMC’s, tour operators and other stakeholders – participated. The webinar focused on providing the participants with insights in the Nordic market, covering topics such as how to reach Nordic travelers and their typical behavior. This resulted in an interesting dialogue with Ras Al Khaimah.

– In August 2024, we hosted a webinar together with Related. It was comprised of a very comprehensive analysis of Nordic travellers and was highly relevant for our partners. We had more than 30 partners who expressed interest in participating and thus we believe the topic of the webinar was really useful. We are very happy and only received positive feedback from all of our stakeholders, said Tilda Törnkvist, Manager – Destination Tourism Development

Why participate in a webinar?

To attract a certain group of tourists, it’s important to know what motivates and engages them, and to be up to date on current trends. But the insights are not only valuable when it’s about attracting tourists, they’re just as important once they arrive at the destination. Understanding their preferences and expectations will help stakeholders offer tailored experiences, so they’ll return from their holidays with good memories.