As we have reported several times over recent months, we have seen consumer confidence return, and Nordic travellers continue to show a great willingness to travel. This aligns with reports from UNWTO and ETC, indicating that the travel and tourism industry is set for a strong recovery in 2024. We maintain a strong dialogue with industry partners and continuously monitor news from the Nordic tourism industry. Combined with our research, it is evident that there is an optimistic outlook for the summer of 2024.

Conclusion

The outlook for the travel industry in the Nordics is positive and promising, as more people are eager to travel and discover new places. Our reports from the industry, combined with our research, clearly indicate that the travel and tourism industry will reach pre-pandemic levels this summer.

Read the full case here: https://www.related.dk/case/the-travel-and-tourism-industry-is-reaching-pre-pandemic-levels/