In our role as Nordic representatives for the five-state coalition The Great American West, we take great pride in cultivating and maintaining relationships with the Nordic travel industry. As a result of that, we partnered with Icelandair and bedbank Webbeds to invite Nordic travel agents on a fam trip with focus on the great outdoors and the Western experiences that The Great American West has to offer.
As a result of the fam trip, several travel agencies/tour operators have added the region to their portfolio and promoted the new packages through a variety of channels. Further, Webbeds have added new properties in the area to their portfolio and Icelandair had the opportunity to promote their many services on and off board.
The fam trip has further strengthened our bonds to the partners that made this trip possible.
Read full case here: https://www.related.dk/case/pan-nordic-partnership-brings-travel-agents-on-the-horseback/
