As trusted advisors, we are committed to helping our travel clients achieve their goals and optimize their performance. To do this, we need to understand the needs, preferences, and behaviours of their target audiences: Nordic travellers

Twice a year, we collect and analyse data from over 2000 respondents across the Nordic countries. We use this data in all of our work to generate tangible insights on which we build our strategies and recommendations for clients.

In conclusion, our data-driven approach is not only a way of collecting and analysing information, but also a way of creating and delivering value for our clients. By using data to generate insights, we can provide solutions that are based on facts, not assumptions. We use it to help our clients reach and influence their target audiences, and to achieve their communication and marketing objectives.

Read the full case here: How we use tangible insights