To celebrate Scandinavian homecooks and one of the absolute  soup favorites in the Nordics; tomato soup, we helped our client Mutti organize a nationwide competition in Denmark, Norway and Sweden: The Mutti Tomato Soup Mastership!

Norwegians, Swedes and Danes are huge fans of tomato soup, and preferably a homemade version. In the colder months, many families have a go-to recipe.  So, on behalf of our client Mutti, we set out to find the very best recipes from the home cooks of each country, in celebration of the warming and comforting dish. The result was the Mutti Tomato Soup Mastership, a nationwide consumer competition in each of the Scandinavian countries, where passionate home cooks and soup lovers could submit their finest tomato soup recipe. The grand prize? A trip to Mutti’s hometown Parma, Italy!

In each of the countries, we recruited well-known and loved chefs and TV-profiles to help spread the word about the competition as ambassadors, amplifying the excitement. In Norway, we collaborated with TV personality and chef Lise Finckenhagen, in Denmark the ambassador was chef, TV personality and restaurant owner Casper Sobczyk, and in Sweden chef and TV personality Tareq Taylor. 

Read more about the project and check out the winning recipes from the Nordic countries here.

Photo Credit: © Mutti