Dear partners and friends,

We’d like to take this opportunity prior to the summer holiday to send you a short update and wish you all a lovely summer!

The past year, a lot has happened in Related.

Among the most remarkable are the many new clients we’ve added to our existing portfolio of amazing destinations and brands across the globe. Among the new brands are Celebrity Cruises, Visit Estonia, Landmar Hotels, Travel South USA, Alabama, Pomorskie Tourist Board, Calvia, Balearic Islands and Hamburg Tourism.

Although we’ve been in this business for over 10 years, we still get equally proud and excited when a new client trusts us the task to increase the awareness of their brand in the Nordic markets. And we celebrate it with cake or bubbles every single time! (Lifehack: celebrate as much as you can with cake and/or bubbles!)

With new clients and tasks onboard, we’ve also strengthened our team the past year.

In August last year, we hired Jens Juliussen, whom many probably know as former Head of Product Development at Thomas Cook Northern Europe. Jens has more than 25 years of experience from the travel industry and is already playing an important role in developing and strengthening our competences within trade and marketing.

In October, we added Victoria Ulander to our team as Influencer & Brand Activation Executive. Victoria has a Master’s Degree in Marketing and is now handling all influencer and brand collabs for our clients, from invitation and negotiation to project management and reporting.

We also recently welcomed Lærke Vittrup Oxfeldt as our new Finance Assistant. Besides assisting the finance team with invoicing, she also makes sure we never run out of coffee and snacks. We’re not sure which part of her job we find most important…

From August this year, Nanna Frederiksen will take on the position as PR, Social & Content Executive. For the past year, Nanna has been assisting several of our clients with copywriting, event management, reporting and research, and it was not a hard decision for us to hire her full-time, now that she just finished her Master in Strategic Communication.

All in all, it has been a great past year for Related, and we can finally start to see the world getting back to the so-called “new normal”, we have been talking about for years (or so it feels at least).
Now we look much forward to entering H2 with an even more solid team and a great portfolio of clients.

But if you know our CEO and owner Henrik Koch, you’d also know that this of course doesn’t mean that we will settle. Currently, we are for example searching for developers to make two (great, if we should say so ourselves) travel industry app ideas come true, most likely within the coming half year. We can’t wait to tell you more!

It will have to wait a few weeks though, as many of us have left the office for a well-deserved summer holiday – while the rest of us are trying to make office days even more fun than usual by adding ice coffee, ocean swims and ice cream ad libitum.

There will be a few of us in the office all summer, in case you need our help or have any queries.
Have a lovely summer! We hope you enjoy it with your loved ones and that you will return back home with new perspectives and memories – no matter if you travel across the world or just across your city.

Sunny greetings from the Related team!