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PR for new holiday resort

PR for new holiday resort

Related assisted Center Parcs Europe with PR around the groundbreaking event for the new Nordborg Resort, expected to open its doors in late summer 2024.

May 17 2022, the first sod was turned for the future Nordborg Resort, which has been on the drawing board since 2012.

Related was there to assist with PR around the event, on behalf of Center Parcs Europe, who will manage the resort and be responsible for rentals, service, staff and day-to-day operations.

Related’s tasks included inviting media for the press event, attending the press event and distributing a press release to local and national media.

As a result of the PR efforts, both regional radio and tv stations as well as newspapers joined the event – and the media coverage had a total reach of 741,000 and an advertorial value of 24,000 EUR.

– This is our first park in Denmark and Scandinavia and we see great potential in this market. For us, it is important to create a positive impact in the local community and inspire guests to explore the area outside the resort as well. At the same time, we focus on supporting local suppliers and producers, said Olivier Garaïalde, CEO, Center Parcs Europe, who expects the upcoming Nordborg Resort to be a flagship in the company’s portfolio.

About Nordborg Resort
Nordborg Resort will be a complete and modern holiday resort on Nordals with 440 holiday homes in phase 1 and everything you could dream of in terms of facilities – from a bathing area and dining facilities to sports activities and entertainment for all ages, both indoors and outdoors.

After the first phase, there are plans for a further 160 holiday homes in phase 2 – and 120 more in phase 3. The resort will be built according to the sustainability principles of the DGNB standard and certified Gold.

The resort is expected to receive 160.000 guests annually – from Germany, the Netherlands, Sweden, Norway and Denmark.

Nordborg Resort is expected to create 200 full-time jobs, equivalent to 300 employees in the first phase.

About Center Parcs Europe
Center Parcs Europe is part of the French Groupe Pierre & Vacances Center Parcs, Europe’s largest holiday home rental company under the Center Parcs and Sunparks brands. Center Parcs Europe currently operates 28 holiday resorts (26 Center Parcs and 2 Sunparks) in Germany, the Netherlands, Belgium and France – and soon also in Denmark.

Founded in 1967, Groupe Pierre et Vacances Center Parcs has been developing innovative and sustainable holiday concepts in some of Europe’s most beautiful destinations – seaside, mountain, countryside and urban – for more than 50 years. Under its various brands – Pierre & Vacances, Maeva, Center Parcs, Villages Nature Paris, Sunparks and Aparthotels Adagio – the company welcomes 8 million guests each year in almost 46,000 apartments and holiday homes in 282 locations across Europe. Pierre et Vacances SA is listed on the Paris Stock Exchange, Euronext.