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Sweet home Alabama – new client

Sweet home Alabama – new client

We are proud to announce another new American client, namely the state of Alabama! Throughout the year, we will help increase awareness of the state’s wide offering in the Nordic market with PR activities such as press trips, press releases, pitches, and newsletters.

Alabama is famous for their soul music as well as their soul food, their rolling foothills of the Appalachians and the white sand on the Gulf Coast beaches. Not to mention that the state is also filled up with history. Alabama is also the place where Martin Luther King led the protest that ended segregation in America, and where Rosa Parks refused to give up her bus seat to a white man.

This summer, Alabama is also taking the spotlight when it comes to sport, as the state will be hosting The World Games in Birmingham from July 7-17. Here, people from more than 100 countries will compete against each other in 34 different sport disciplines.

Read more about Alabama here.