We’re excited to announce that Related is the new PR and marketing agency for the Irish Food Board, Bord Bia, in the Nordics!

Bord Bia supports the national and international ambitions of Irish food, drink and horticulture businesses. Related’s job will be to help promote Ireland’s outstanding produce towards B2B and B2C audiences in the Nordics, with a specific focus on Sweden.

Why Sweden? Because the Swedes are well underway in becoming Irish beef and lamb fans! In fact, Sweden is one of Ireland’s key export markets with a value of €220m in 2020. Beef & lamb accounting for 70% is the largest export category followed by alcohol, prepared consumer foods and seafood.

Supporting this tendency and creating more focus on the sustainable efforts and interesting news from the Irish food world will be our exciting task for the next three years – through press campaigns, influencer collabs, press trips to Ireland, advertising and food sampling among other things.

At Related, we’re already working with Tourism Ireland to promote the beautiful green island as a travel destination. We look forward to now also work with Bord Bia and believe that we can create great synergies between these two clients.