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Related launches new agency specialized in Danish domestic tourism

Related launches new agency specialized in Danish domestic tourism
Based on our extensive experience within PR, communications, and marketing for a broad range of international tourism destinations, we have just launched a new agency, first coffee, which will specialize in the Danish domestic tourism and experience industry.

Through the past +12 years, Related has positioned itself as the leading Nordic PR and communication agency within tourism – with clients such as Dubai Tourism, Visit Portugal, Visit Malta, Tourism Ireland, and many more.

Now Related, which was founded in Denmark, will set sails towards own latitudes by launching a new agency called first coffee.

– first coffee is created to assist Danish destinations and tourism attractions with all tasks within communications and digital marketing – including creative campaigns, digital strategy as well as design and analysis of user experiences. Further, first coffee can draw on Related’s experts within strategic communication and branding, when necessary. On the other hand, Related will also benefit from first coffee’s experts within digital marketing, user experiences and design thinking, explains Henrik Koch, CEO at Related.

Skilled experts onboard
Onboard first coffee are experts within user experience, digital marketing, visual communication, creative concept development and product experience.

Dennis Østergaard joined as partner January 1st, while Thomas Andersen will become a part of the company from February 1st. Dennis Østergaard has 15 years of experience with digital communication while Thomas Andersen is expert in design thinking, experience economy and user experiences.

– It’s very unique to be able to combine such strong expertise within digital marketing and concept development with Related’s yearlong expertise with communicating towards Danish travelers. Therefore, I am not in doubt that first coffee can position itself as the leading agency within its fields, says Henrik Koch.

first coffee will be based in Aarhus. Read more about the company at

Related will, as usual, handle PR, communications, and representation for international tourism destinations in the Swedish, Danish, Norwegian and Finnish market. Related has offices in Aarhus and Stockholm and satellite offices in Oslo and Helsinki.