On behalf of our client Hotel Hafen Flensburg, Related recently initiated an influencer partnership with the well-known Danish influencer Miriam Poulsen.
As part of the activity, Miriam visited the hotel on a two-nights’ stay. In partnership with the local tourism board, Tourismus Agentur Flensburger Förde, an itinerary was created to add further experiences to Miriam’s visit.
During the stay, Miriam posted several posts and stories on her Instagram profile. Subsequently, she wrote a blogpost with a guide to Flensburg, including information and pictures from her stay. The guide includes Miriam’s tips for a visit to Flensburg – including where to go shopping, sightseeing and dining.
In close dialogue with the hotel, a special discount was created for Miriam’s readers. The discount code was found in her blogpost and had the aim of generating hotel bookings and thereby increase ROI for the hotel.
Images are taken by Miriam.