Once again, Related has won a major contract with Dubai Tourism, meaning that we are now again representing the sunny and diverse destination in the Nordic markets. From now on, we will handle all trade, marketing, and MICE activities in Sweden, Denmark, Norway and Finland. Since August, we have handled Dubai Tourism’s Nordic PR-activities as well.

– We are pleased to be working with Related in the Nordic region which is an important and increasingly growing source market for Dubai. We look forward to working closely to further cement the destination’s appeal among our target travelers, says Shahab Shayan, Senior manager, UK, Ireland, and the Nordics, International operations, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).

At Related, we are incredible happy and proud to add the popular desert metropolis to our client list – again.

– We are really proud to have landed what is considered to be the biggest tourism contract in the Nordic market once again – and happy about the trust, we and our way of working is given by Dubai Tourism. Now, our job is to further build upon the solid awareness and the strong industry relations the destination has built in Sweden, Denmark, Norway and Finland during the past years – and at the same time explore new potentials and target groups in the markets. Dubai has great ambitions for the Nordic market and our work will among other things aim to support Dubai Tourism’s goal of reaching 20 million tourists in Dubai in 2020, says Henrik Kock, CEO at Related.