Recently, Aalborg University conducted a research study of antenna quality in some of the most used mobile phones in Denmark – and one of our long-term clients, Doro, was pointed as the best mobile phone for telephony with one of their senior-friendly feature phones, with a top rating ahead of big players like Apple and Huawei.

To leverage this momentum and create positive awareness of the Doro brand, we initiated a press effort including a press release and follow up shortly after the publication of the study.

In a few weeks, the news of the antenna study echoed through both national and regional newspapers, tech magazines and B2B press as result of Related’s press effort.