On behalf of VISITFLANDERS, Related initiated and coordinated a press visit for the Norwegian travel magazine Kapital Reise.
The aim of the press visit was to increase awareness of Flanders among Norwegian travelers with high income. The participating journalist got to explore both Brussels and Antwerp and focused on culture, art, history, food, beer and chocolate with an aim of matching the Norwegian high-income segment.
The visit resulted in a seven-page article about Antwerp and a three-page article about Brussels in the print magazine Kapital Reise. The magazine is published by leading Norwegian business magazine Kapital and has 178,000 readers. The majority is men in the age of 30-59 with high educations and high buying power, and around 71,000 of the readers are top leaders.