When Hamburg’s newest luxury hotel The Fontenay opened in the beginning of 2018, Related was assigned to carry out a range of PR activities to increase awareness of the hotel among Danish travelers.

As part of these PR activities, we coordinated a range of press visits for different media – including financial newspapers, national newspapers, fashion magazines as well as the leading business travel magazine in the Nordic market, Business Traveller.

The visit of the latter resulted in an inspiring article of 2 pages plus a picture on the frontpage in the magazine, which is read by 82,600 per issue. The ambience of the hotel really gets through to the reader thanks to the editor’s flattering way of describing its facilities – he even compares the hotel to a Mercedes: “The Fontenay in Hamburg is tasteful elegance and pleasant comfort like a Mercedes”. Further, the article includes a review of the hotel’s gourmet restaurant, which is aiming for its first Michelin star in 2019. The custom-made interior, the 1,000 square meter big spa area and other highlights were also highlighted in the article.

Business Traveller is a top travel magazine for frequent travelers in Denmark and the Nordic countries with 82,600 readers. It is published every 6th week with reports covering almost everything that has to do with travel – from top destinations to MICE, business travel, hotels, dining, wellness, etc.