In late 2017, Related was appointed to introduce Geneva Tourism to the Nordic countries and increase awareness of the charming Swiss city among Nordic travelers.
To do so, Related has coordinated a range of different PR and trade activities including press trips, influencer trips and brand coops as well as sales calls and fam trips.
As a result, Geneva has received media coverage both with Nordic tier 1 media and tier 1 influencers – and experienced an increased interest for the destination among the Nordic travel trade.
The PR coverage for the first half of 2018 exceeded a total reach of 7,25 million and an AVE of 335,000 EUR.
Among the influencer coverage created was Danish Julie von Lyck’s detailed travel guide to Geneva here.
The Swedish influencer Adaras also published “The ultimate guide for Geneva for first fime visitors”. Find it here.