Skip to content

The Great American West selects Related as Nordic representative

The Great American West selects Related as Nordic representative

Related was recently appointed as full-service representative of the state tourism departments of Idaho, Montana, North Dakota, South Dakota and Wyoming – The Great American West – in the countries of Denmark, Sweden, Norway, Finland, and Iceland.

“We are thrilled to welcome Related ApS as our newest in-market representative,” Mathias Jung, Owner & CEO at Rocky Mountain International said. “The Nordic region is a valuable tourism market for the Great American West with over 1.3 million visitors to the USA annually and one of the highest average visitor spending rates across Europe. The Related team brings an experienced, dynamic team with exceptional market expertise that will help us build upon our strong relationships in-market and drive visitation to the region. We can’t wait to get to work!”

The regional cooperative is funded by the five state tourism departments with the mission to drive visitation and spend from international travelers by harnessing the collaborative potential of the region through creative alignment and co-operative marketing programs that leverage economies of scale. This regional consortium, known as The Great American West, contracts with Rocky Mountain International (RMI) to oversee the state’s marketing efforts and manages overseas representation in each of the international markets.

With dedicated, full-time representation in this market, the region looks forward to increasing visitation from the Nordic countries by inspiring travelers with the unique destinations, cultures, and experiences of The Great American West:

“We are very proud to add the Great American West as new client to our portfolio. We look forward to further strengthening the positioning of the destination among trade and media partners in the Nordics and to increase awareness of the destination among the Nordic travelers. There is great potential to increase the market share of Nordic visitors in the Great American West, as the destination is the perfect fit for travelers looking for an authentic and adventurous holiday with amazing nature as well as diverse cultural experiences.” says Henrik Koch (CEO), Co-Owner at Related.

Related will work closely with Rocky Mountain International to develop various strategic marketing plans – to include tour operator trainings and co-ops, sales missions, and consumer shows, as well as public relations and media outreach – that will capture the attention of both the Nordic travel trade and consumers.

Related began contracted representation of the five-state region as of October 1, 2018.

To learn more about the products and destinations being offered within The Great American West, visit