On behalf of our client Esbjerg Erhvervsudvikling – based in South West Denmark – we recently initiated an influencer project with the purpose to increase awareness of the area among young Danish women.

The first activity within this project was a collaboration with influencer Emily Salomon who we found to be a perfect match with the Esbjerg area due to her active lifestyle and outdoor love. During a weekend, Emily and her boyfriend got to experience the best of Esbjerg and the nearby island Fanø – including a cycling trip on Fanø, kayaking outside Hjerting and a visit to some of the area’s nice cafes and restaurants.

During the trip, Emily shared a lot of images on Instagram and in Instagram stories, letting her followers follow along the trip. After the trip, she has also posted a nice guide to the area on her blog – and the guide has so far been read by almost 16,000 blog readers and received several positive comments like “So inspiring”, “What a lovely post” and “THANK YOU! I just visited Fanø myself and used your guide.”

See the full blog post here: www.emilysalomon.dk/2018/06/11/weekendtur-esbjerg-fanoe

*All images in this blog post are taken by Emily Salomon