Related is regularly in dialogue with broadcasters and producers regarding tv and movie opportunities on behalf of our clients. Some weeks ago, we got aware of the Danish TV program “Fuld plade” which is a prime time TV bingo show for families that airs Friday evening. Here, the more than 500,000 viewers can win different prizes from the comfort of their own coach.

Related found this to be a great opportunity to increase awareness of our tech clients Blue and Creative on the Danish market why we agreed with the producer to include both Creative and Blue products on the prize wall during the shows. And during the show the products was given to lucky winners – end exposed to the many viewers.

Read about when Related collaborated with the Swedish TV 4 and Channel 5 here.