Last week, Natalie attended the biggest European exhibition for the MICE industry, IMEX Frankfurt, on behalf of our client Dubai Business Events. During the 3 days, Natalie made meaningful connections and presented all the different options that Dubai has to offer to a broad range of MICE agents.

Wednesday evening, after a full day of meetings and preparations, Natalie along with 170 hosted buyers attended Dubai Business Events’ annual IMEX evening event at the Palais in Frankfurt. With intimate live music, champaign and delicious food nothing was left to chance.

Read about when Natalie and Henrik attended the annual travel trade show ITB in Berlin here.