Last week Helene escorted a group of journalists on behalf of our client Dubai Tourism showcasing Dubai Food Festival, an annual festival focusing on local highlights and the latest trends within food and drink. The main festival hub and pop-up venue during the festival is Beach Canteen on Jumeriah Beach, featuring food trucks and restaurants from around Dubai.

Helene took the group of journalists on a multicultural food tour in the Indian and Afghani quarters. They also visited local hidden gems around the old parts of the city, Al Fahidi District, including The Coffee Museum, XVA Art Gallery & Café and The Local House, which is the best place to try a camel burger and fried camel milk ice cream.

Other highlights were The Farmers Market on The Terrace – an organic food market tucked away in a tranquil park area – surrounded by skyscrapers and the tallest building in the world: Burj Khalifa; The Fish Hut – voted No 1 hidden food gem by the local people in Dubai, serving the most amazing fish and seafood; and an Italian cooking course at Quattro Passi at FIVE Palm Jumeriah, an authentic Italian ristorante inspired by the original Quattro Passi in Nerano, Italy, holder of two Michelin stars.

Helene received positive feedback from the participating food journalists, who managed to gather lots of great material for their articles. They were very happy to experience a different side of Dubai – an unknown Dubai – with focus on local hidden gems off the beaten track and luxury.

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