In January Related attended the annual travel fair in Helsinki, Matka. Matka is the largest travel industry event in Northern Europe which contents of B2C and B2B workshops and exhibitions, with an annual participation number on 50.000 consumers and 20.000 travel trade professionals.
Natalie and Henrik attended the event on behalf of our client Dubai, and held meetings with different airline companies and new and existing trade partners. Moreover, they attended the workshop Media for Breakfast Event, which was an amazing opportunity to do some networking.
Hanna was also at the Matka event. She represented our client The Beaches of Fort Myers & Sanibel with a stand within the Brand USA/Discover America booth on the B2B day. Besides the stand, Hanna got to attend some meetings with Finnish tour operators and airline contacts and also a reception downtown Helsinki.
“The reception with all US exhibitors and US selling trade partners was a great opportunity to mingle and get new contacts”, Hanna expressed.