In the beginning of February, Natalie hosted an exciting FAM trip to sunny Dubai on behalf of our client Dubai Business Events. On the trip, a group of 40 MICE-planners from all over Europe, Scandinavia and Russia participated.

The purpose of the trip was to show the MICE planners some of Dubai’s many offerings and opportunities for meetings, incentives, conferences and events. As part of the program, the group got to experience newly opened activities and venues like Seaplane and Dubai Frame, while they also got to share experiences from each market during a workshop session which also included some inspiring speeches from the organizations Dubai Future Foundation, Expo2020 and Art District.

After having returned back home, Natalie received positive feedback from several of the participants who are looking forward to developing their Dubai MICE products.