Since October 1st, Related has been working together with the American lifestyle brand LIFX to promote their range of hub-free smart bulbs to the Nordic consumers. The focus was on the new mini series of bulbs that fits great into the Nordic minimalistic interior style with its discreet design. You can choose a white bulb that follows the day from dusk till dawn with its changing clear and soft light, or you can go full-blown disco with more than 16,000 million different colors to choose from. Trust us, when we say, that we have had a lot of fun testing these bulbs in the office – especially the feature where the light dances in pace with the music has become quite a favorite.
The last months of 2017, we distributed press news and sent out samples for dedicated media – and lots of great reviews have already been printed both off- and online.
Check out how LIFX can change the mood in any room here: https://www.youtube.com/watch?v=TD1358Y3Iv0