We are very proud to announce that Tourism Ireland has chosen Related as their PR representative in Sweden. We will be responsible for all PR activities in Sweden, through both traditional and digital channels starting January 1st, 2018.
Our main target will be to raise awareness of Ireland as a potential travel destination to the Swedish people, and to increase the number of Swedes traveling to Ireland – with special focus on the ‘Culturally Curious’ target group. The purpose of the cooperation is to support Northern Ireland to realize its great tourism potential. As part of the strategy, we will among other things focus on the outstanding nature of Ireland, the vibrant and evolving capital of Dublin and the authentic destinations beyond, as well as Northern Ireland.
We are looking very much forward to the collaboration and inspire more Swedes to ‘Jump Into Ireland’ on their next adventure!