In the middle of November, the unique Rock’n’Roll marathon took place in Las Vegas. To increase awareness of the event – and Las Vegas’ endless possibilities as a holiday destination in general – among Danish women, we seized the opportunity to invite Danish training and health magazine Fit Living on a press trip together with renowned women’s magazine Alt for Damerne.
During a 4 nights’ stay, the two journalists got to experience a broad range of Las Vegas’ culinary, cultural and natural offers – including a helicopter tour to Grand Canyon, a treatment in the awarded Grand Spa and MGM Grand, the iconic Circus 1903, the zipline at Bootleg Canyon and a guided foodie tour – before attending the 10K route at the big running event which took place in the middle of the night. Due to the city’s colorful neon signs and a lot of stages with live entertainment, the journalists never got bored during the race.
In total, the two journalists – who are both influencers within the Danish fashion and health/fitness industry – shared no less than 181 Instagram stories and more than 20 Instagram posts during their visit. The print articles about the event and Las Vegas’ many great possibilities for travelers will be published in Alt for Damerne and Fit Living in the new year.