Nice to meet you!
Market-leading Nordic agency
Related is a Nordic full-service agency founded in 2003, specialized in positioning international brands on the Nordic market.
We are experts within the tourism and lifestyle segments – in fact we are the leading Nordic full-service agency within tourism.

We work with dreams, experiences and memories
Related exists to enable brands and destinations realize their full potential in the Nordic markets.
Our mission is to help our clients communicate how their products can inspire dreams, create meaningful experiences, and generate lasting memories for the Nordic consumers.
We understand the power of joyful anticipation generated by dreams. We know the value of strong sensorial, physical and spiritual experiences. And last, but not least, we believe in lifting those memories to build enduring and impactful connections between brands and their audiences.
At the core of our mission is a deep commitment to our values, which include creativity, engagement, flexibility and competency and we ongoingly seek to challenge old beliefs and develop new, tailormade ideas. All in a trustful and dedicated manner.
We do so by combining creative curiosity and a flexible approach with solid expertise and hardcore data. Our approach can be summed up in the three I’s: Insight, Innovation and Impact.
Our goal is to create actual results that make a difference – aligned with the strategic goals and in close partnership with each client. Not only do we want to meet our clients’ expectations; we strive to exceed them.
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Get in touch

Henrik Koch
CEO & Founding Partner
Makes sure our clients are kept on their toes and overall responsible for strategic development, creative campaigns and insights. Constantly challenging status quo. The driving force behind our yearly survey on travel trends.

Jens Juliussen
Travel Trade & Marketing Director / Partner
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.

Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.

Camilla Bonde Olsen
PR, Social & Content Senior Executive / Head of Travel PR
Overseeing all travel PR activities. Communication expert and project manager with great experience in copywriting, events, press trips and PR campaigns. Is great at spotting new contacts and opportunities in the Nordic media landscape.
We’d love to hear from you!
Latest update from related
Recent news...
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1/10Related
What’s worth knowing about Baltic travellers, 70 Thai hotel managers asked
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2/10Related
We’re excited to welcome our new Administrative Assistant, Sofie!
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3/10Related
Meet Nicoline – our new spark of energy at Related
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4/10Travel
Nordic press exploring the Southern states
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5/10Travel
Game on in Geneva: Influencer campaign ahead of UEFA Women’s EURO 2025
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6/10Travel
New partnership with Fuerteventura Tourist Board promoting the Island of Strong Wind
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7/10Related
Influencer campaign showcasing Cappadocia’s magic to the Nordics
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8/10Related
Why qualitative research and insights matters
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9/10Related
Launching Denmark’s new nature resort at Als
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10/10Related
FORE! Golf Activation with Turkish Airlines and Constance Hotels & Resorts
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Subscribe to our newsletters
Each month, we share news, updates and insights from the worlds of tourism and lifestyle in the Nordics. Sign up for one – or both – of our two newsletters to stay up to date!
You can always unsubscribe at the bottom of each newsletter or by sending an email to cbo@related.dk stating your preferences.