The Wild Atlantic Way located on Ireland’s west coast is the longest defined coastal routes in the world, framed by dramatic landscapes of steep cliffs rising from the Atlantic ocean, emerald green hills, and picturesque towns. This year, the now iconic route celebrates its 10 years anniversary. To highlight the anniversary, and create awareness among Danish and Swedish travelers, we coordinated an influencer campaign focused on the route, the gastronomic offerings along it and the beautiful natural experiences dotted across the Irish west coast.  

Ireland’s iconic coastal route Wild Atlantic Way celebrates its 10 year anniversary in 2024. To highlight the anniversary and spread awareness of all the beautiful nature, cities and towns, and attractions you can see and do during a road trip, we coordinated an influencer campaign in Denmark and Sweden on behalf of our client Tourism Ireland. 

For the campaign, we collaborated with Danish influencers Danica Chloe and Trine Petersen, continuing the great collaboration from a previous city break campaign focused on Dublin and Belfast, allowing them to showcase different parts of Ireland to their followers. In Sweden, we recruited Sofia Henriksson, a foodie with a big love for the green Island. 

We handled the full campaign process, including scouting influencers with the right audience and interests and content type, negotiating fee and content deliverables, handling itinerary development and coordinating the content approval and posting process before, during and after the trip. 

Read more about the campaign here: https://www.related.dk/case/influencer-campaign-celebrating-the-10th-anniversary-of-irelands-wild-atlantic-way/