Are you familiar with our concept, “Build it, Dream it, Win it”? This unique campaign concept clearly and effectively shows participants what they can experience at a specific destination – and then allows them to design their own dream vacation based on that. It drives awareness, brand memory and conversion! The concept has been tested extensively with more than 100,000 participants.

When we execute the campaign, we receive large amounts of raw data which is collected from the competition participants. To utilize this data is a tricky task requiring extensive analysis of large amounts of data; however, doing so can unlock important intel on travellers’ preferences, who they travel with, etc.

Therefore, we have developed a dashboard that transforms data into insights,

Finally, dashboards can also help identify trends and patterns in larger data sets that would not otherwise be apparent. This gives the destination valuable insights into which areas they and their partners need to focus on to attract more guests and improve their experience offerings.

Read the full case here: Turning large amounts of data into tangible insights