On behalf of Tourism Ireland, we coordinated a brand partnership with SPORT24, the biggest sports retailer in Denmark.

The partnership focused on the many great outdoor experiences and active holiday opportunities available in Ireland and centered on a give away of a trip for two, consisting of flights, accommodation and a guided hiking trip to Boyne Valley, a lush nature area close to Dublin.

The give away was promoted in a post on Facebook and through multiple Instagram Stories. SPORT24 also distributed a stand-alone email to their newsletter recipients. Further, a blogpost on active holiday in Ireland was created and included in the promotions, further inspiring active Danes to go on an active holiday.

The give away had almost 2,500 participants and combined, the promotion reached 911,000 Danes.