Lifestyle
When NETGEAR – one of the world’s leading networking brands – were facing a series of important product launches within a short time period, they hired Related to plan a roadshow for selected media in Scandinavia.
To support the individual launch campaigns, NETGEAR wanted to do a combined effort to introduce the new products to Nordic key press; over the course of three days, we arranged 10 exclusive press meetings in Sweden, Norway, and Denmark.
Through exclusive one-on-one introductions, NETGEARS’s product specialist gave the editors unique first-hand insight into the new products – resulting in various exhaustive review articles in the following months.
