the related family
Meet the team
Our experienced team members are all experts within their field and everyone holds strong competences, a broad network and a great knowledge of each Nordic market. Their strong dedication and passion is what makes Related truly unique.
Henrik Koch
CEO & Founding Partner
Makes sure our clients are kept on their toes and overall responsible for strategic development, creative campaigns and insights. Constantly challenging status quo. The driving force behind our yearly survey on travel trends.
Jens Juliussen
Travel Trade & Marketing Director / Partner
Overall responsible for travel trade projects. Has a strong network and 25+ years of experience within the Nordic travel industry, which we benefit from through product development, constant improvements, and partnerships for our clients.
Helle Jakobsen
Lifestyle PR, Social & Content Director
Making sure we create great results and exploit potentials for our lifestyle clients. Experienced communication expert with a keen eye for project management. Broad network of media, influencers and stakeholders thanks to +10 years in business.
Camilla Bonde Olsen
PR, Social & Content Senior Executive / Head of Travel PR
Overseeing all travel PR activities. Communication expert and project manager with great experience in copywriting, events, press trips and PR campaigns. Is great at spotting new contacts and opportunities in the Nordic media landscape.
Kristian Frederiksen
PR, Social & Content Executive
Works across several clients with a focus on visibility and impact in the Nordic markets. Brings 10+ years of experience from both agency and retail – skilled in PR, copywriting, and content across a wide range of industries. Has a sharp eye for storytelling, strategy, and cross-channel communication.
Ashkin Shamei
PR, Social & Content Executive
Always helpful and competent communications consultant with a broad experience in PR – particularly in the lifestyle segment, but with great insight to the travel industry via her past in the aviation industry.
Nanna Frederiksen
PR, Social & Content Executive
Talented communication consultant handling press releases, press trips, native advertising, press events and media relations for our clients. Finds a solution to every challenge.
Victoria Ulander
Brand & Influencer Activation Executive
Detail oriented consultant responsible for all influencer activations. Also works with social media, content creation and project management. Broad influencer network across topics and social media channels.
Mathilda Vestman
PR & Trade Junior Executive
With a bachelor’s degree in strategic communication, Mathilda brings a mix of creativity and strategic thinking to her role. Her innovative approach is reflected in her work in PR and Trade, where she consistently strives to find the best solutions for each unique opportunity.
Nicoline Holst
Trade & PR intern
Brings fresh energy and creativity to our Aarhus team while studying Service, Hospitality, and Tourism Management. Experienced in events, teaching, and travel, with strong communication skills and a passion for creating memorable experiences.
Cecilie Moestue
PR, Social & Content Senior Executive
Experienced and passionate freelance communication expert with more than 20 years of experience as a journalist, copywriter and consultant in the travel and hospitality industry. Handling press releases, press events and media relations for our clients in Norway.
Agnese Zāle
Senior Executive & Head of Baltics
More than 15 years of experience in communication, marketing, and sales for destinations, hotels, and airlines in the Baltic tourism industry.
Hanna Johansson
Travel Trade & Marketing Senior Executive
Passionate relation builder with a profound understanding of the Nordic travel trade landscape – and a massive, network. 15 years of experience with events, marketing, sales, fam trips, etc. Always finds creative solutions and never hesitates to walk the extra mile to secure the absolute best possible outcome.
Charlotte Ringsing Pontoppidan
Junior Travel Trade & Marketing Executive
Curious and positive travel trade professional with a Master’s degree in Tourism and Leisure Management and experience from hospitality and marketing. Passionate about storytelling and creating meaningful connections between people and places. Brings focus, enthusiasm, and creativity to every project and thrives in collaborative environments.
Jean-Paul Panico
Travel Trade & Marketing Senior Executive
Driving business growth and increasing brand awareness for our travel clients. With over 30 years of experience in tourism, hospitality, and business development, bringing extensive expertise in sales, marketing, and client relations. Customer-focused approach with a passion for creating results and long-term partnerships.
Natalie Stavrakos
Travel Trade & MICE Executive
Dedicated travel trade expert with the strongest can-do-attitude and impressive socializing skills. Coordinates fam trips, campaigns, sales calls, events, travel fairs and roadshows for both leisure and MICE destinations.
Camilla Maja Thomsen
Digital Marketing Executive
Native digital communicator. A master in paid social and media campaigns as well as utilizing digital platforms to gather data and strengthening the relations with both existing and new target groups. *On maternity leave*
Thomas Andersen
Head of Innovation
Among the best innovation leaders in Denmark with experience from top innovation labs and agencies. Always challenging the easy and obvious solution, with a big focus on user involvement and user experience.
Dennis Grauslund
Insights & Data Senior Executive
Expert in working with data within the tourism industry. Has a lot of experience in collecting, analyzing, and interpreting data as well as communicating findings to stakeholders in an effective manner. Also a great project manager.
Lars Peter Munk Davidsen
Senior Project Executive
15 years of experience as management consultant and project manager. Strong focus on optimization of current state, meanwhile ensuring that improvement initiatives are anchored in the organization.
Victoria Engberg Lowe
Data and insights assistant
A bright mind, who enjoys working with data, possessing knowledge about combining quantitative data with human behavior, communication, and interaction with the world.
Lene Grønhøj Nielsen
Head of Finance
Fluent in Excel and passionate about numbers – and highly service minded. Taking care of all financial matters and always ready to answer questions from customers or suppliers. Also making sure we get our weekly dose of cake.
Sofie Aaby Andersen
Administrative Assistant
Supports the finance team with administrative and financial tasks. Brings strong organizational skills, international experience, and a keen interest in further developing expertise in finance and administration.
Lærke Vittrup Oxfeldt
Finance assistant
Service minded and empathic assistant, making office days more pleasant for all of us. Assisting with bookkeeping and ad hoc tasks.