Our new innovation platform – phase one of a more connected future
At Related, innovation is not only about new ideas – it is about building stronger foundations that allow us to create smarter, more valuable and more measurable solutions for our clients.
As part of our continued Vision 2030 journey, we are currently bringing together several previously separate systems into one connected platform that will serve as the foundation for our next generation of innovation, communication and engagement.
This is a major strategic step for us.
Historically, areas such as event management, campaign handling, contact management, newsletters, memberships and audience interaction have often been supported by different systems and workflows. While each served a purpose, the future requires stronger integration, better data flows and more intelligent ways of working.
That is why we are now consolidating multiple functions into one unified innovation platform.
What this platform will enable
Our new platform will support and strengthen a wide range of capabilities across our business and client services, including:
- Event Management – smarter invitations, registrations, attendee journeys and post-event engagement
- Campaign Handling – stronger communication flows and more connected audience engagement
- Membership Universes – scalable environments for premium content, data access and stakeholder communities
- Contact & Relationship Management – improved segmentation, stronger CRM functionality and deeper audience understanding
- Communication & Engagement – newsletters, touchpoints and interactions built around better timing and relevance
- Future AI Development – creating the technological base for AI-driven profiling, automation and smarter strategic targeting
Why this matters for our clients
For our clients, this means a stronger and more connected approach to how audiences, stakeholders and industry networks are understood, activated and engaged.
By bringing Trade, Marketing, Insight and Events closer together through one shared ecosystem, we create better opportunities to:
- Build stronger relationships with the right audiences
- Improve targeting and relevance across communication and activation
- Create more data-driven decision making
- Develop smarter membership and knowledge-sharing environments
- Strengthen long-term engagement strategies
- Support future AI-powered innovation built on real interactions and insights
Phase one of a larger innovation journey
This is phase one of a broader innovation roadmap.
The work of consolidating systems is a significant investment in itself, but more importantly, it creates the infrastructure needed for future growth. Over time, this platform will become a key base for new developments within AI, audience intelligence, automation and more personalised stakeholder engagement.
At Related, we believe innovation is strongest when it connects strategy, technology and human insight.
This platform is exactly that.
A foundation for where we are heading next.
