What happens when you stop explaining a product, and start letting people experience it instead? 

Together with Mutti, Mutti Pasta Sauce School was created as an influencer event designed to bring Mutti’s pasta sauces closer to life in a more hands-on, experience-led way. 

Making product differences tangible 
Instead of telling, the focus was on letting the products speak through experience. Set in a premium, members-only environment, the concept blended learning, food and lifestyle in a relaxed, fun, and engaging format.  

The event took place at Ellery Beach House in Stockholm and gathered 15 Swedish and Danish influencers across food, health and lifestyle. The environment was carefully curated to support both the concept and the content output: balancing aesthetics and brand presence. 

From concept to execution 
At the core of the experience was a guided tasting and cooking session led by Mutti’s own chef Carlo Casoni, focusing on what sets Mutti’s pasta sauces apart from the competition and how that impacts flavor, texture and quality. Around this, we built a full program including social sessions, dining and an overnight stay. 

From idea to execution, Related handled the full process: from concept development and creative direction to logistics, influencer management and on-site production. 

The result was a format that combined education, brand building and content creation in one cohesive experience with strong results.  

A closer look at how it all came together can be found in the full case here